In a blog post featured at Ragan’s HR Communication, the “Motivational Manager” provides readers with a few steps to take towards greater employee engagement. The first suggestion, “tell a story,” offers unique advice for preserving company culture and encouraging employee engagement.
The Motivational Manager suggests that employers tell a story to employees about where the company comes from and where it is heading. This allows for a more intimate understanding of the company and gives employees the opportunity to learn more about the organization beyond the standard “About Us” section on a website or in the employee handbook.
Storytelling can also help employees learn about two essential elements that can help them contribute to the continued success of the company and its core values.
The first element involves the details surrounding the employer’s past successes. If an employee is aware of these, they could potentially make reference to them in their own work. If past successes arrived from attentive and engaging customer service, the employee can keep this in mind while pursuing their professional relationships with clients or customers.
The second element regards the employee when they are provided with a sense of where the company is heading. The employee can adjust their goals accordingly. For example, if the employer’s story develops a company goal to increase what is learned by from experiences and mistakes, the employee can be driven to maintain accountability and develop accordingly.
Business leaders have a fantastic opportunity to share what they’ve done with their company and how they want their engaged employees to carry the values and goals of the company into the future.
Image courtesy of user Victor1558 on Flickr Creative Commons.